Yan Yu
i.save, Drive less to save more

The project addresses the problem of the awareness of CO2 emissions of Swiss private car drivers.

Carbon dioxide emissions are the primary driver of climate change. It is widely recognized that, in order to avoid the worst impacts of climate change, the world needs to reduce emissions urgently. The latest FOEN statistics report that 32% of the total emissions in Switzerland are caused by transportation. Private cars generate over 20% of all CO2 emissions, the largest share of the total road traffic. Since 2012 the issue of air pollution has directly influenced my life and health. I realized the importance of environment protection. I try to generate as little waste as possible to protect the environment in my daily life.In addition, when I had just arrived in Switzerland for study in 2019, there were around 100,000 people demonstrating in Bern, demanding more solutions for climate protection in Switzerland. That stimulated my motivation to fight for the environment.

For these reasons, I propose car insurance pay by kilometer as a better approach. It attacks the issue from two sides: the cost savings on fuel and insurance fees and the emission reductions associated with less driving.
The i.save insurance proposal requires a position tracking solution installed in the car to deliver driving distance data to the i.save analysis system, calculating estimated distance-based fuel costs, insurance costs, and CO2 emissions.

Users can easily view their consumption through the i.save APP. When people know their driving statistics, they might change their driving behavior and drive less. To people who do not want to or cannot reduce their driving distance, i.save offers a CO2 compensation option by planting trees. Users can view their trees using websites and AR/VR technologies.

The business model of i.save is open for new and future technologies. For example, distance-based insurance is also attractive for electric and hybrid vehicles. Furthermore, using the metaverse (web3) as next generation marketing and presentation platform enables new user experiences and growth opportunities. The i.save business model helps drivers to reduce insurance and fuel costs while at the same time offering an approach towards a more sustainable environment.

MA Design

Kunstgattung: Design Entrepreneurship

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